Due Diligence

Due diligence is the investigation a buyer runs before completing an acquisition, verifying that the financials, traffic, customer base, and legal standing are exactly as represented. It typically covers revenue and expense proof, analytics access, customer concentration, and any legal or IP risk. For example, a buyer will reconcile stated MRR against payment-processor exports and check that traffic isn't dependent on a single fragile channel. A platform that verifies metrics up front shortens this phase considerably.